Programs that use the resources of law enforcement and the media to alert the public when it is believed that a child has been kidnapped and is threatened with serious bodily harm or death. A description of the child, the kidnapper, involved vehicles and accomplices is broadcast in hopes that members of the public will spot the kidnapper and/or child and report their whereabouts to the authorities enabling them to rescue the child. Also included are programs that enable cell phone users to register and receive kidnapping alerts via their wireless phone.