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Programs that promote the interests of a specific trade or profession and provide informal educational and professional development opportunities under the auspices of a membership professional or occupational group or association, often through the medium of journals, periodicals, professional conferences, trade shows and expositions and other similar gatherings. Some of these programs may also establish standards which relate to the qualifications and performance of members and may accept and investigate complaints from the public concerning the practices of members; may maintain a service which refers the public to member individuals, groups, agencies or businesses; and may act as advocates for their own members, for association goals and/or for the recipients of their services.